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Tony Brown @ December 11, 2007 # One Comment

I am still trying to work out how and where I want to continue my writing. I have learned that writing a blog is not just a personal exercise. My words reach out and have touched many people around the world. I can also see that blogging is a powerful way to […]

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Building up a practise

Tony Brown @ November 23, 2007 # One Comment

Thank you for the suggestions for increasing the number of clients attending our new shiatsu clinic in Southwick. Even though our clinic treatments are assessed by the College and form part of our final grading it is important not to regard it as a homework exercise. This may be a student clinic but […]

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Slow start to our new shiatsu clinic

Tony Brown @ November 20, 2007 # 6 Comments

On Saturday the Brighton College held its first student clinic in Southwick. We only had three clients so a slow start. I did not work in the clinic because of the numbers but as I had other commitments elsewhere it was nice to concentrate on them.
I did go to the MS Centre to […]

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Discovering shiatsu

Tony Brown @ November 19, 2007 # No Comment Yet

When I started writing Understanding my shiatsu series I had this idea that it would neatly end in me announcing a tag line that I could use in my marketing. But as that series took a different turn to the one I was expecting I ended up abandoning the idea.
Fortunately, it does describe what […]

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Shiatsu treatments in Southwick

Tony Brown @ November 1, 2007 # No Comment Yet

The Brighton shiatsu third year group is now preparing to open its shiatsu clinic in Southwick, West Sussex.
Since the College has moved out of Brighton this is effectively a brand new clinic and it is very exciting to be involved in creating something new and building up a client base. Our dry run with […]

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What is Shiatsu?

Tony Brown @ October 22, 2007 # 3 Comments

I have been busy writing for my first practise leaflet and supporting website. As I have been talking about my attitude to Ki and shiatsu here over the past few weeks I thought I would put post my efforts here. To start then:
What is Shiatsu?
Shiatsu is a deeply relaxing therapy that originated in […]

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Learning to fly

Tony Brown @ October 10, 2007 # No Comment Yet

The final year of my studies is about moving from the schoolroom and into professional practise. Our first assignment of this new year is to design an advertising leaflet. This is a great task to get going with as it really focuses the mind on the questions I have been writing about recently:

What […]

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Defining my shiatsu brand

Tony Brown @ September 28, 2007 # One Comment

I must admit that I am spending a lot of my time thinking about the practicalities of building a shiatsu practise rather than shiatsu theory. Never in my working life have I thought about branding, marketing and running a business but this is where my shiatsu is now. I am on the brink […]

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Shiatsu is amazing

Tony Brown @ August 8, 2007 # 3 Comments

I am glad that my post Can shiatsu heal anything? prompted some reaction. It was interesting reading your views on how shiatsu should be presented.
Gary’s response to the examples on the Shiatsu Society may be typical of a lot of people reading them:
OMG, shiatsu like TOTALLY CUrED MEEEE!…
Very MySpace.
In recognising there is good research […]

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Marketing materials

Tony Brown @ August 2, 2007 # 2 Comments

Over the summer it is becoming clearer to me how I want to present myself as a shiatsu practitioner. The articles posted recently have been developing my own philosophy of shiatsu and I have the beginnings of a logo with real meaning for me and ties in with that developing outlook.
With the status of […]

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