Discovering shiatsu
When I started writing Understanding my shiatsu series I had this idea that it would neatly end in me announcing a tag line that I could use in my marketing. But as that series took a different turn to the one I was expecting I ended up abandoning the idea.
Fortunately, it does describe what I am trying to do on this blog and I have decided that a bit of recycling was called for: Your browser should now be titled Shiatsu Blogger - Understanding natural health.
That left me with no catchy tag line for my shiatsu practise. Why do I need one? Because what does the word shiatsu mean to most people? Very little and it needs some explaining. If I were to leave a business card lying around how would anyone know that shiatsu could do them some good?
I am now toying with the idea of Discover your natural health. I think this hints to people coming across the word shiatsu for the first time that it is a therapeutic practise and not that small dog. It also plays with the guide idea that I want to build on.
Tony Brown @ November 19, 2007