What is Shiatsu?
Marketing and Advertising, Zen shiatsu (Masunaga)
I have been busy writing for my first practise leaflet and supporting website. As I have been talking about my attitude to Ki and shiatsu here over the past few weeks I thought I would put post my efforts here. To start then:
What is Shiatsu?
Shiatsu is a deeply relaxing therapy that originated in Japan. Shiatsu treatments use a combination of holding, pressing, stretching and movement to restore the flow of energy in the body.
No oils are used and the receiver remains fully clothed during the treatment. Shiatsu is performed at floor level with the receiver lying on a futon mattress.
If you have difficulty lying on the floor Shiatsu can be received while sitting in a chair.
Shiatsu theory is drawn from the same traditional Chinese medicine that is the basis for acupuncture. The word Shiatsu is Japanese for finger pressure and is sometimes regarded as acupuncture without needles.
Chinese medicine understands the body and mind as a complete system rather than separate entities. Information and energy flow around this whole to maintain a healthy balance.
Pain and disease are imbalances in this flow. This means emotional stresses can appear in the body as physical symptoms like neck pains and headaches. A physical blockage may cause mental, emotional, or spiritual problems.
Shiatsu techniques aim to restore this flow and bring the body back to its natural, healthy balance.
Tony Brown @ October 22, 2007
Hi Tony,
I think you describe quite succinctly what shiatsu is and what it aims to achieve in this post. My thought while reading it was, “Where is Tony?” - in other words, what is it about you and what you bring to shiatsu that makes it interesting or appealing to a potential client? Have you asked your current clients what they think about your shiatsu? I’m sure you have…keep in mind that you are writing for them (I’m sure you are). If you were writing to try to capture the attention of someone who is sitting at a job like the one you have during the day, what would you say? Just some grist for the mill. Keep going!
Linda,
Thanks for the comment. I took this description from my first practise flyer/brochure where space is naturally limited. So I wanted a brief “what is shiatsu” statement with a brief bio of me on the back. I will put a PDF copy of that brochure on-line when I have completed it. I also have a practise website (url to be posted here shortly…) and this description will be the basis for what appears there but will evolve over the coming months. But I agree that on that site there does need to be more of me and I appreciate the angle you have suggested.
Tony
Iwould like to eay that that;s the problem if the client uses cloth while receiving Shiastu massage. for a beginner it;s difficult to locate the meridians.so Can Tony give a solution.
Thanks & regards
Mnatry